Following guidelines of local, state and federal health officials, the CDC and the WHO, we have begun re-opening our hearing centers. However, the health of our patients, hearing care professionals and associates remains our top priority. For more information and a list of the locations that are open, click here.

Exciting Advancements in Hearing Aid Technology

It’s not uncommon for someone choosing hearing aids to opt for a pair that’s a bit more discreet. It really all comes down to individual preference at that person’s point in life. Many prefer the opposite and choose to inject some personality into their hearing aids.  Some add bright touches like colors, hearing aid charms, or logos of a wearers’ favorite sports team.

We support wearing hearing aids loud and proud, but for others that would rather keep it a little more to themselves or on the hush, that’s 100% alright too.

Manufacturers have responded  to the needs of those looking for a more discreet hearing aid. They have developed innovative new types of devices that are both powerful and nearly invisible in some cases.

The Growth of Hearing Aid Technology

Research shows that 90-95% of individuals with hearing loss receive a marked improvement in their hearing ability and general quality of life. Luckily, the days of clunky, catch-all hearing amplifiers that hang over the back of the ears are fading fast! The market has spoken and smaller, digital hearing aids are here to stay.

Musicians have been wearing earpieces for years to help them hone in on specific layers of their music during a performance. Just like hearing aids, these are custom-fit to the wearer’s ear using impressions made by an audiologist.

People have integrated wearable technology in ways that were once never thought possible. Devices like a bicycle helmet that logs mileage and calories burned, a super-computer wristwatch, or fitness tracking jewelry. It is remarkable how much data and functionality we can now store on a portable device.

Making Things Mini

This miniaturization trend, common to wearable devices was the catalyst that enabled inventors to create smaller and smaller hearing aids. The aim was to reduce the size of a given technology and make it more user-friendly.

For the average hearing aid user, the competition to create the most discreet hearing aids is a good thing. This means more choice and availability. This also means companies will constantly push each other improve their technology.

With smaller devices, especially the ITE (In the Ear) hearing aids, the technology is incredibly small. For this reason, the smallest devices can often be more expensive. That, as well as the fact that many CIC (Completely in Canal) hearing aids require a custom molding process. This will add an additional cost to your hearing aid purchase.

For devices that rest outside the ear, clear tubing (now thinner than ever) is only visible upon closer inspection. For devices that rest in the ear, long-use batteries reduce the amount of time spent worrying about power.

The hearing aid has helped pave the way for wearable tech in other industries, and now it too has evolved to accommodate a more active lifestyle. Hearing loss is no longer a prerequisite for wanting a hearing device, all you need is the desire for a better, clearer sound.


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900 Johnnie Dodds Blvd, Ste 101
Mount Pleasant, SC 29464

Monday – Thurs.: 8:00am – 5:00pm
Friday: 8:00am – 3:00pm

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